Doc Summary
Leveraging different types of activations keeps customers engaged and ultimately increases lifetime value. The following possibilities are available with Loyalty Management:
Benefits. Create benefits that expand on the traditional earn-and-burn. These can be triggered by a member achieving a certain tier, or through a certain set of behaviors. Activate these benefits inside of Loyalty Management, like a point multiplier for your Gold members, or push it outside of Salesforce, like free express shipping, priority boarding, or entry into a sweepstakes.
Promotions. Get more personalized with limited-time offers based on any number of criteria. You can leverage segments created in Marketing Cloud Customer Data Platform to get more granular on your target segments and tie your promotions to a campaign to better track ROI.
Rewards. Cashing in points will continue to be a pillar of loyalty, but by using logic and rules within Loyalty Management, you can tailor rewards for different customers.
Vouchers. Vouchers can be issued within Salesforce or pushed to a third-party. Use vouchers as a benefit, or empower your service reps to issue them for service calls.
With Loyalty Management, you can provide more personalized consumer experiences, evolve your loyalty programs to stay current with customer expectations, and help drive business value by creating loyal, lifelong customers.
Additionally, Loyalty Management can used to create personalised promotions and offerings for each member. You can create and deliver personalised promotions and send the right offer to the right customer using Marketing Cloud Personalization along with Loyalty Management.
Loyalty Management can also used with Data Cloud segments to create highly personalised offers for member segments. You can segment members using Data Cloud attributes such as age, gender, CSAT as well Loyalty Profile attributes such Member Tier, Point Balance etc to create segments, and then use Loyalty Promotions to drive promotions & offers across these segments. You can easily setup promotions using Data Cloud as it works seamlessly with Loyalty Management – Set Up a Promotion with Data Cloud
